Friday, April 12, 2013

How to Lose a Customer to a Corporate Competitor

bad customer service 

In an effort to be a local shopper I've been making it a point to buy from a local cafe for breakfast in the mornings instead of going to the big corporate chain that actually charges less money and is within minutes of the local mom and pop owned business. Well, sadly I think that ends today. The photo above is an extreme example of bad service and I didn't take it, but what I experienced today was just as annoying....in fact, it's something I've experienced so much lately that today's incident was just the final straw.

The problem with the local cafe? The people that work there are just plain RUDE! They complain all the time, roll their eyes when you walk in complaining they would rather be home and can't wait til the end of the day, they bitch about the cost of running their business and don't like it when you ask simple questions. Even worse? They have a television they watch during the day that is in full view of the customers that is NOT behind the counter and on several occasions has been tuned into soft core porn. I'm all about expressing sexuality, but I don't need boobies and "sausage" with my eggs and croissant thank you.

Today, as I said was my final straw. I got into the cafe about 9:30 a.m. and was going to order my usual sausage, egg and cheese on a croissant sandwich but noticed they were out of eggs and that the single piece of sausage left was burnt. I inquired if they had more eggs and got a snappy response that they were making more. Ok- that's fine. "What about the sausage? Will you be making more of that?" I was hit with a bunch of comments about how sausage was already available and that if I expected fresh and non burnt sausage I should have shown up earlier in the day.

Now, this company has a sign that says breakfast is available until 11 a.m. It is not MY fault that you burnt your damn sausage! It is not MY fault that goods cost money and that corporate chains get price breaks because they buy in bulk. It is not MY fault that you have been so rude to me for the past SEVERAL times that I tried to give you my hard earned money that I now choose to make it my mission to do everything possible to avoid being a customer of yours EVER again!!!!

If I want breakfast now I WILL go to your corporate competitor or bring something from home.

So, there you have it folks. Being rude and treating your customers badly is a great way to lose a customer to a corporate competitor!!

Source for image above.

3 comments:

  1. Thanks for sharing your experience Ashley. Have you seen the TV show, "Stake Out"? The restaurant consultant installs hidden cameras in restaurants and shows videos to owners and staff. I have seen it a few times, and the situations it exposes are similar to you story.

    Fortunately, the majority of my experiences have been more positive, and I have often wanted to let management know about the good service. Yelp is a good place to post reviews. I posted a glowing recommendation on Yelp and also wrote a blog post about the great service.

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    1. Nope- haven't seen "Stake Out" but I'll have to check it out. The sad thing is that in this case, it was the owners that were always being rude :( oh well! I'll take my money elsewhere.

      In the event I have stellar experiences I make it a point to let management know too. Everyone loves to know when they are doing a good job and "attaboys" always boost moral :D

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  2. Wow... that's awful!! Hope your next breakfast out is better! :o(

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